What a reputable brand story is?
Storytelling is the best way for a company to brand itself. It saves you a good chunk of money on advertising. So there is a question: how to write a memorable, engaging story, which could satisfy fussy customers?
Storytelling is at the core of our human life. Humans are typical story-listening creatures. We are all storytellers also. We all tell stories, but some of them don’t work.
The story is a result of the actions we take. In a good story, a main hero usually has a strong desire. He wants something. There is a huge gap between what he actually has and really wants. He moves to the object of the desire closer of father away during the story.
The story is more satisfying when the main hero uses his strength to move to the goal. The happy end means that the strength overcomes weaknesses.
What about a story for your brand?
Today it is important to run a successful socially conscious business. You have to put a huge amount of time into branding your company. There is no other way to establish trust and loyalty.
You need a relatable and purpose-driven story about your brand.
A brand story will help your potential customers to perceive you as a company, your true intention and motivation. It can’t be created just one night. Big company or corporation develops the brand story throughout its business life.
What does underlie your brand story?
Show a mission of your company in your brand story, establish WHY your brand statement. It allows people to understand the deeper values, which motivate you to do what you do. It is a foundation for the brand story.
Your brand story explains WHY your brand exists. So your potential customers have an opportunity to relate to the entire reason of your operation, develop a sense of loyalty to your brand.
Why your brand story will attract the customers?
When you write a brand story, keep the right balance with reality. It is not a traditional form of advertising, but you need to use some elements of your business values.
Give some arguments why your customers will benefit from using your product or service. Values are the only reason why customers will connect your brand. They just have needs to meet.
The reader puts himself in the shoes of the hero. Storytelling is the only way powerful enough to make that kind of thing.
Storytelling is a powerful element of a content marketing strategy. It is focused on long-term growth and quality relationship with your customers. Even more! A good brand story guarantees you maximum results and reducing the overall budget.
Promote your brand story where you can! Be equated with your customers in this perfect way!
Author: Svitlana Domanchuk, Copywriter
Опубліковано в категоріях: Marketing Secrets
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