5 Key Benefits of Storytelling for your Marketing
Why storytelling is so vital to your impact and business?
What benefits does a believable and sincere brand story provide?
"Marketing is no longer about the stuff that you make, but about the stories that you tell".
- Seth Godin
Have you ever heard a genuine and interesting story? Everyone loves an engaging story. It is an ancient way to express views, to create a human connection with people.
Why storytelling is so important for your business?
1. You build an emotional bond with your customers
Humans as emotional creatures have a great ability to empathize with others. We are able to understand how others are likely to feel in a situation.
Storytelling is persuasive. If your brand has meaning and values, you can really start earning trust.
People can’t remember all facts, but they remember stories very well. Storytelling is like you tell a little drama or conflict and build an emotional connection with your audience.
A well-thought-out brand story is the best way to connect your audience. It helps to get the potential customers in what you are doing.
2. You become more relatable
People are tired of all kinds of marketing tactics. They hate advertising… They want a human touch with something real.
We just need to tell them a good story. It can be a story about starting a business or about your business values and experiences.
With a convincing brand story, your customers will feel connected to your business or services, making them more popular and more products you sell.
3. You attract people who have the same core values and principles
If you want people to stay around your brand for a lot longer, you have to show real core values in the story. Practically, your brand story needs to be rooted in your company mission.
Storytelling bridges the gap between you and your customers. Put the story at the heart of your marketing. This instrument has a much bigger impact even if you tell it in not so many words.
4. You build trust with the customers
How to build trust in a relationship with such savvy and smart customers, which we have today? They search you everywhere – on Google, your Social Media pages – and check if you deserve their trust.
Just do one thing: think if all your platforms answer the questions, your potential customer would ask of you and your brand.
The other way to let your customers trust you more is user-generated content. It is created by your fans and customers who are not from the brand themselves. It can be tweets, blog posts, reviews etc.
We usually buy products from brands that we trust and believe in. If you want to be a successful brand, you have to invest a lot of time and effort into creating a reputable brand story.
5. You increase your income
Storytelling connects with and ultimately convert your target audience.
Good data! 90% of purchasing decisions are influenced by emotions. We connect with a story emotionally. So it is very important to be a master of storytelling and engage with buyers online.
Storytelling is crucial to your marketing strategy. Be attentive to your audience’s needs and understand them.
Build your brand story and deliver it to your perspective customers in a proper way!
Author: Svitlana Domanchuk, Copywriter
Опубліковано в категоріях: Marketing Secrets
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